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The Blimps Are Coming

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MetLife Inc. hopes to fly its spokesdirigibles over three separate cities Sunday.

MetLife, New York, plans to send Snoopy 1 to Tampa Bay, Fla., and Snoopy 3 to Charlotte, N.C., to capture overhead shots of National Football League football games.

MetLife also hopes to send Snoopy 2 to fly over San Diego, but wildfires could affect the Snoopy 2 trip to San Diego, the company says.

Snoopy 1 and Snoopy 2 both are emblazoned with imagery from MetLife’s “if” advertising campaign, which encourages consumers to work with the company to create their own personal safety nets.


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