One of life’s most simple pleasures is curling up with a good book. From fiction to non-fiction, romance to thrillers – there is a book for everyone. Whether shopping at your local book store, going online at Amazon, or browsing USA Today’s best-seller list, millions of people are keeping this great pastime alive.
Without having to quote statistics, it’s certainly self-evident that reading leads to knowledge, perhaps even “food for thought.” So I offer two ideas for your consideration.
First, if you haven’t already authored or co-authored a book in your area of expertise, I would urge you to consider doing so. Books have always been a great selling tool – adding a level of credibility that the book publishing business has known for years.
Further, ask anyone that has been published how they value the return on their investment, and you will be sold on the concept. And while I realize it’s not quantifiable – it’s just my opinion – I’ve noticed over the last 10 years that most advisors that make it on the top producer lists have also authored/co-authored books.
There are a number of ways to be published these days, but self publishing has been the most popular. And for good reasons – content, control and timeliness being the top three. Additionally, co-authoring with a well-known writer is also a smart option. But don’t let that stop you from turning your “great idea” into what could be the next best seller. Hire a ghost writer to put your idea into words and then get published.