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March 18, 2007 at 04:00 PM
Small and midsize businesses may be the growth engine of the U.S. economy, but at companies that have failed to implement income protection programs, a single disability affecting an owner or employee can cause the engine to stall.
There’s a reason for this income protection gap: Although disability insurance should be a primary focus for most consumers, it simply isn’t. Americans often focus on coverage for material possessions such as homes and cars, while leaving perhaps their most important asset–their ability to earn an income–underinsured.
If you are an agent or broker who is just starting to think about the disability insurance market, consider serving the many underinsured or uninsured small and midsize employers by offering them a “holistic” combination of group and individual products, one that can help them tailor coverage to fit their own unique needs.
Talking about group disability coverage makes sense as an initial step for a number of reasons.
Companies large and small can leverage their size to help keep costs down and premiums reasonable for employees, and they can take care of many of the complicated decisions that might have kept employees from signing up for their own individual coverage. The medical limitations for group coverage are usually not as stringent as for individual policies.
Group policies work well as a beginning safety net. They usually cover no more than 50% to 60% of an employee’s income. Depending on an individual’s specific needs, additional coverage may be needed to supplement a group policy. Remember, too, that since an employer often pays for group coverage with pre-tax dollars, it is usually a taxable benefit. Many employees can benefit from additional individual coverage to fill in the gap, which can help them avoid an uncomfortable lifestyle change if they were forced to leave work due to illness or injury.
In some instances, voluntary plans can give employees an option to supplement their basic group package with additional features or additional disability income coverage by enrolling and paying for incremental benefits on their own. Other times, small and midsize businesses might not have the wherewithal to subsidize a group plan, but they are able to use their market leverage to secure their employees a disability option at an economical price. In either case, voluntary benefits present workers with an important add-on or alternative to base group coverage. For employees at companies with group plans, that often represents a “step up” in coverage or options. At companies where no group plan exists, voluntary benefits are an initial–and critical–foundation.
Meanwhile, individual disability products have evolved from their “one person-one policy-one sale” origins to more flexible offerings that can provide a solution to a wide range of worksite small business solutions.
The fastest growing segment of the individual market, multi-life disability insurance, is something of a hybrid option: It can be paid for by a company, or it can be offered in a fashion similar to voluntary group coverage as a benefit “carve out” that gives employees the option of adding on to their basic disability coverage.
In some cases, a company might designate certain features to offer to specific groups of employees. In either case, as with voluntary group coverage, the employer uses its buying power as leverage to obtain the best possible disability program for employees.
A multi-life program may allow employers the option to tailor disability benefits to meet specific needs within the firm’s workforce. And, since each participating employee has an individual policy, the coverage is portable. It is sometimes regarded as the best of both worlds: the benefits of individual coverage obtained with a group-like underwriting technique.
It goes without saying that owners and partners also need disability coverage, but often even the best of group plans fall short for the top brass. Individual policies, however, can provide additional protection riders to owners, small and midsize company executives or even business partners.
