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February 01, 2007 at 07:00 PM
January, we started talking about envisioning our future and helping our clients envision theirs.
Someone who read this article called me and said, “Well, is that really what we do? Aren’t we all about selling annuities?”
I said no. It’s really about helping the clients envision their future. As an advisor, we get paid to do one thing, and that is to basically control money. We get paid when we have money in motion, M.I.M.
Essentially, what we’re trying to do is help a client take better care of their money. We do this by removing it from an inefficient source and placing it into a more efficient source. With this we can help them envision their future and fulfill that vision. Our goal is to put them into a better product and that will aid them to achieve their goal. That’s really what we do.
In the process we would get paid some sort of a commission or a fee. Hopefully it won’t cost the client money, but rather help him make more money where he can get a better and safer return with less risk to no risk at all, depending on the products you market.
As an efficient advisor, the bottom line is to get paid for (1) moving money, and (2) controlling or managing the money.
