Many life insurance company Web sites appear to be treating customers poorly.
Researchers at the Customer Respect Group, Ipswich, Mass., have presented that conclusion in a review of a study of 50 life company Web sites.
The overall “Customer Respect Index” for the life industry sites was 5.1, compared with an average CRI of 5.8 for all company sites assessed, according to CRG.
CRG is especially critical of life insurers’ tendency to share Web visitors’ personal data.
About 66% of the companies evaluated “state that they share personal data either with affiliates, business partners or third parties,” CRG says. “This does not compare favorably with other industries surveyed in 2006.”