Investors want more than strong investment recommendations from their financial advisors, according to researchers at Mainstay Investments.

The researchers at MainStay, a unit of New York Life Insurance Company, New York, say an advisor’s ability to provide meaningful advice, build trust and attend to personal needs are considered top advisor traits desired by over 85% of investors who use a financial advisor.

About 73% of boomers want an advisor who will counsel them on preparing for retirement, and 60% say they seek advice on generating income in retirement, the researchers report in a summary of results from a recent survey.