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October 12, 2006 at 01:32 PM
Insurers might want to think about ways to help women business owners protect employees who will be affected by business sales.
Researchers at the Center for Women’s Business Research, Washington, found that women who own substantial businesses are somewhat more likely than men to make the welfare of current employees a priority when considering selling the businesses.
The researchers who conducted the survey, which was backed by Massachusetts Mutual Life Insurance Company, Springfield, Mass., interviewed male and female owners of businesses that were at least 5 years old and had grossed $1 million or more in revenue in the previous year.
The women interviewed were about as likely as the men to want to sell their businesses, and, like men, more than 80% ranked price as the most important factor in a sale, the researchers report.
But the researchers found that 86% of the women interviewed ranked plans for current employees as a top priority, compared with just 61% of the men interviewed.
