Dow Jones & Company has launched Dow Jones Wealth Manager Web Services, a service that provides advisors with a continuous flow of customized client communication by matching stories, articles, and features from national newspapers, like the Wall Street Journal and more than 50 industry and trade publications, to individual, client-specific interests and holdings.

Joseph Lanza, VP of sales and marketing for Dow Jones Newswires-Americas, said in a statement that the system will help advisors communicate more frequently and more personally with clients, “which affluent clients expect.” Dow Jones expects to provide the service to advisors from full-service brokerage houses, private banks, and wealth management boutiques.

Once implanted in a firm’s client service applications, “Client News Matches” are accessible to the advisor, who then decides what and how best to share them with clients, whether it’s by phone, by e-mail, or in person.

In setting up the service, the firm first identifies the applications and platforms most important to their advisors’ productivity, such as customer relationship management (CRM), managed account, and portfolio management systems, into which The Dow Jones Wealth Manager Web Services is then imbedded. Once integrated, the eight components of the service grant the firm access to Dow Jones Wealth Manager, enable advisors to develop profiles for each client, and then return news and information matches on a per-client basis. Advisors then choose information most pertinent to a client’s interests and investments and use it as a foundation for attentive client communication.