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Life Health > Life Insurance

Group Estimates TV Dads' Death Benefit Needs

By Staff Writer

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Americans seem to focus more on mortality risk than expenses when analyzing fictional characters’ life insurance needs.

Researchers at the Life and Health Insurance Foundation for Education, Washington, gathered data supporting that conclusion when they sponsored a recent survey of 1,019 U.S. adults.

The LIFE survey team asked participants to identify which of 5 television fathers appear to need the greatest amount of life insurance.

The TV fathers were Homer Simpson, Cliff Huxtable, Ray Barone and Mike Brady.

Tony Soprano of “The Sopranos” came in first, with 25% of survey participants naming him as the character likely to need the most life coverage.

Mike Brady of “The Brady Bunch” came in last, and only 10% of participants thought he needed the most life insurance, LIFE researchers say.

LIFE experts believe Brady probably would need the most coverage, LIFE says.

Although Tony Soprano might have a high cost of living, he probably has a large amount of secret savings stashed away, while Mike Brady, the sole breadwinner for his family, is responsible for supporting his wife, 6 potentially college-bound children, and Alice, a full-time housekeeper.

Brady would need at least $1 million in life insurance coverage and could use more, LIFE researchers conclude.

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