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Pru Helps Retirees Stay Off Social Security

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Prudential Financial Inc. is expanding the target market for its IncomeBridge annuity.

Prudential, Newark, N.J., now will sell the annuity to any individual retiring with assets in individual retirement accounts, defined contribution plan accounts or cash balance plan accounts.

Retirees who have faith in the stability of the Social Security system can use the annuity to maximize Social Security income, by postponing use of Social Security benefits.

Today, many workers retire as early possible, sign up for Social Security benefits and use private savings to supplement the government benefits.

Some workers would be better off postponing the day when they collect Social Security benefits, because, under current rules, the program rewards retirees who put off collecting benefits by increasing the size of their monthly benefit checks, according to Prudential executives.