Someone recently asked for ideas on a quick way to build something in my area of knowledge. My quick answer: Which law are you willing to break?
“What?” asked the caller, clearly puzzled. “I just want to do something simple, get it out fast.”
Don’t we all?
Simple is a definite plus, but it’s rarely achieved quickly. It takes painstaking work to develop a winning insurance product that gleams with simplicity but also has all the i’s dotted and t’s crossed–i.e., the customer experience, legalities, infrastructure, systems, training, distribution, budget, etc.
On the other side of the business–in conservation of existing accounts–it takes equally painstaking work to develop programs that work for the customer, producer and company. The developmental processes are much different than for product development, but the care and follow through are certainly equivalent.
This raises the ire of people who have a clear and pressing need–or who may have just been told by a higher-up to “do something–fast.” Why mess around with all this process, they ask impatiently.
Why? Because failure lurks at every speed bump. Consider:
Brand new products have been pulled just days after rollout because the intended distribution, seeing them for the first time, said they would not fly. Others never make it to daylight due to legal issues that come to light too late in the game for fixing. Some are slapped together so “quickly” that they still bear verbiage from their developmental templates but with no relationship to the new design.
In conservation programs, some go straight to the customer without ever involving the advisor, who is the chief touch point for the customer. If these offers involve re-entry or new purchases, some do not discuss potential tax or other ramifications. “KISS, fast” is the modus operandi, and professional counsel is out the door.