An agent productivity Web site is teaming up with The National Underwriter Company and Harry P. Hoopis to let producers know about The Sales Mastery Forum.

The third annual Sales Mastery Forum will take place Sept. 27-29 at the Atlanta Hyatt Regency.

The National Underwriter Company, Erlanger, Ky., the publisher of this news service, started the forum series to help life insurance producers improve their sales skills and grow their businesses.

Now AgentResources.com, an agent Web site established by the National Association of Independent Life Brokerage Agencies, Fairfax, Va., and Hoopis, chief executive of the Hoopis Institute, Skokie, Ill., a sales and leadership training organization, are forming a partnership with the National Underwriter Company to promote the upcoming forum.

AgentResources.com, a service aimed at middle-market agents, now reaches more than 100,000 agents through the Web site and through the business relationships of the 351 NAILBA member agencies.

NAILBA members will receive a significant discount on the Sales Mastery Forum registration fee when they sign up by going to ‘>Document Link

The Sales Mastery Forum “is an outstanding meeting where we can send our agents for selling skills training and personal sales development, as well as help our agents advance their technical applications of the life insurance business,” says NAILBA Chairman Matthew J. McAvoy, CLU, ChFC, president of Target Insurance Services Inc., Overland Park, Kan.

Forum general sessions and breakout workshops will cover topics such as generating leads, networking, creating winning presentations and fine-tuning effective closes.

More information about the event is available both at Document Link and at Document Link