A giant insurer says its famous spokesdeer is about to appear in TV commercials aimed at baby boomers who need help with retirement planning.
The Hartford Stag will show up in a commercial in a new “Prepare To Live” campaign starting Thursday, according to Hartford Financial Services Group Inc., Hartford.
In addition to the Stag, the commercial will include a husband and wife driving to their dream retirement villa in the mountains as the B-52s’ song “Love Shack” plays in the background, Hartford says.