Hancock Upgrades Marketing Model For Agencies

John Hancock Financial Network is offering its agencies a new marketing plan it says will make their businesses more profitable.

JHFN, part of John Hancock Life Insurance Company, Boston, launched what it calls a client-centered marketing firm business model to help its agencies evolve from traditional sales organizations to ones focused more keenly on client needs.

The CCMF approach teaches producers advanced marketing methods that can help them identify their most profitable clients and expand sales to those clients, according to JHFN.

The goal is to help producers develop deeper relationships with prime clients, says Kathy Klingler, senior vice president for business development and marketing at JHFN.