Consumers who set up health savings accounts may be excellent prospects for other types of insurance and retirement savings products.

Researchers at Claritas Inc., San Diego, have published that conclusion in a study based on the company’s latest insurance market demographic report, which draws on detailed survey data for 35,000 U.S. households.

Baby boomers in the sample were far more likely than other participating consumers to have HSAs, and 56% of all HSA holders in the sample were between the ages of 40 and 60, the researchers report.

Only 32% of all households in the sample are concerned about long term care and only 33% worry about protecting their income against disability.

But 40% of the HSA holders are thinking about LTC costs, and 45% of the HSA holders are thinking about the need for disability income protection, the Claritas researchers report.

Participants from more than 44% of all Claritas sample households are concerned about outliving their retirement savings, but more than 50% of HSA households are worried about outliving their retirement savings.