Aflac Inc. will unveil the 24th television commercial in the Aflac Duck campaign Jan. 1.[@@]

The new ad, “Pitchin In,” will show the duck taking care of the family of a policyholder with 2 broken arms, according to Aflac, Columbus, Ga.

The commercial will emphasize the importance of maintaining quality of life when a family is facing a medical crisis, Aflac says.

The Aflac Duck appeared in his first commercial in 1999.