Employee benefits consultants are often under the impression that group life insurance contracts are very simple.
This misunderstanding may lead to a benefits advisor being unaware or undereducated about certain provisions and features that can change dramatically the outcome of a life insurance benefit for an employee.
Describing group life insurance as “life is just life” is a dangerous misconception, especially when employers are switching group life carriers. Switching carriers may be risky if brokers and advisors fail to understand the differences between contract provisions.
Transitioning group life coverage demands careful attention to complex contractual features, such as the actively-at-work provision and provisions for waiver of premium, extension of benefits and credit for having prior insurance.
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Having a reputable carrier with a knowledgeable sales representative is your best ammunition in the war for new business. Taking time to perform due diligence at the time of negotiation may seem like a lot of work, but dealing with potential issues in the early stages will yield high customer satisfaction and ensure long-term client loyalty.
Upon receipt of a request for proposal stating that an insurance carrier is waiving the actively-at-work requirement, your initial response is critical. In the heat of the proposal activity, it is easy to stick with the uninformed benefits advisor’s statement, “I’ll have to get back to you on that.” However, understanding and communicating what waiving the actively-at-work requirement means to your client will gain you respect and credibility as well as limit your exposure through possible legal implications and a damaged reputation. Being willing to communicate potential contract implications when the time comes to pay a claim adds to your reputation as a responsible benefits consultant.
As a professional benefits advisor, you must always ask the question, “Are there any employees who are not actively at work?” Such a question can facilitate a discussion with the policyholder, who may not be aware that the proposal is only offered on those employees who are actively at work. Acting as a consultant and being able to explain why carriers do not waive the actively-at-work requirement arbitrarily helps to reveal potential issues and appropriate solutions, thereby ensuring a smooth transition of the case.
When changing carriers, the basic premise of any employee benefits plan is that the covered employees are actively at work on a full-time basis. The prospective carrier’s proposal assumes that:
1) There are no known uninsurable individuals.
2) There are no employees absent from work because of sickness or injury.
3) All insured dependents meet the “not in the period of confinement” requirement.