Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Retirement Planning > Retirement Investing

Firm Sweetens Pot For Retirement Savers

Your article was successfully shared with the contacts you provided.

A firm is trying to boost 401(k) savings by recognizing a sad reality: Many people are more interested in getting trinkets today than in having solid nest eggs 20, 30 or 40 years from now.[@@]

The firm, PensionOnline Inc., San Francisco, has developed a Web-based 401k Rewards program that uses gift cards, frequent flyer miles and other inexpensive incentives to encourage 401(k) plan members to save.

PensionOnline says it will let other firms market and present the reward service using their own names and logos.


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.