Do You Hear What I Hear?

One implication: screen out distracting office sounds (clicking keyboards, ringing phones, distant conversations) while meeting with a woman client. If you have a loud voice, consider toning it down so she won’t perceive that you’re shouting at her. An advisor with a naturally low voice may want to increase the volume for a male client.

Also, when you’re working with a client couple, don’t assume you’re reaching him just because she appears engaged. He may feel too vulnerable to speak up and say, “I can’t hear you.” In fact, hearing differences are another good reason to keep checking with clients of both genders to make sure they’re on board with you.