It’s always pleasant to announce something new. And when you have two new things to tell the world about, it’s double the pleasure, just as the slogan says.
First up is the announcement that we have a new startup sister publication, Advising Boomers, which is in the mail even as I write. This new magazine will appear three times in 2005 and is planned to go monthly next year.
If you think the name sounds familiar, you’re right. For a few years now we have had a special section called Advising Boomers that appears the fourth week of every month in National Underwriter Life & Health. This has proved to be very popular with readers and advertisers alike and will continue appearing as it has.
But there is such a hunger among advisors outside of insurance for information about the 76-million strong boomer generation that a spinoff publication dealing with boomers seemed like a natural.
The new magazine is in good hands. Richard Koreto, Advising Boomers’ editor-in-chief, comes directly from a stint as editor of Financial Planning magazine and its Web site, which won an ASBPE Gold Award for its community section.
He is also the author of “Run It Like a Business: Top Financial Planners Weigh in on Practice Management.”
The magazine also has an exceptionally strong roster of columnists including George D. Kinder, Susan Galvan, Sheryl Garrett, Katherine Vessenes and Laurie Helgoe.
A subscription to Advising Boomers is free and all that advisors need to do is go to www.advisingboomers.com and fill in their information. There is still time to sign up for the premiere issue.