What’s New

It’s always pleasant to announce something new. And when you have two new things to tell the world about, it’s double the pleasure, just as the slogan says.

First up is the announcement that we have a new startup sister publication, Advising Boomers, which is in the mail even as I write. This new magazine will appear three times in 2005 and is planned to go monthly next year.

If you think the name sounds familiar, you’re right. For a few years now we have had a special section called Advising Boomers that appears the fourth week of every month in National Underwriter Life & Health. This has proved to be very popular with readers and advertisers alike and will continue appearing as it has.

But there is such a hunger among advisors outside of insurance for information about the 76-million strong boomer generation that a spinoff publication dealing with boomers seemed like a natural.

The new magazine is in good hands. Richard Koreto, Advising Boomers’ editor-in-chief, comes directly from a stint as editor of Financial Planning magazine and its Web site, which won an ASBPE Gold Award for its community section.

He is also the author of “Run It Like a Business: Top Financial Planners Weigh in on Practice Management.”

The magazine also has an exceptionally strong roster of columnists including George D. Kinder, Susan Galvan, Sheryl Garrett, Katherine Vessenes and Laurie Helgoe.

A subscription to Advising Boomers is free and all that advisors need to do is go to www.advisingboomers.com and fill in their information. There is still time to sign up for the premiere issue.

Andrew Goodenough, President and CEO of Highline Media, parent of the National Underwriter Company, says, “This is Highline Media’s first new magazine launch and it’s a strong market-tested concept. The idea has played extremely well in National Underwriter Life & Health and the new magazine, Advising Boomers, will expand the company’s reach not only to insurance agents but to other sectors of the financial services distribution system such as registered reps and financial planners.”

Advising Boomers’ circulation of 75,000, the largest of any publication in Highline’s stable, “speaks to the breadth of its circulation across all major aspects of financial services,” Goodenough says.

The other announcement promised at the beginning of this column is the launch of a totally revamped Web site for National Underwriter Life & Health.

The product of many months of thought and development, the new site at www.lifeandhealthinsurancenews.com took what was already the industry’s most complete and up-to-the-minute source of news and made it better and easier to navigate.

Thomas Fowler, group publisher and vice president of Highline Media’s insurance magazine division, says, “The new Web site, with its advanced search capabilities and extensive archives going back six years, will keep our readers on the cutting edge of what is happening in their business and give them the information they need to stay ahead of the competition.”

So there you have it, two opportunities to gain valuable information for your business and all you need to do is sign up. Can’t do better than that.

Steve Piontek

Editor-in-Chief

There is such a hunger among advisors outside of insurance for information about the 76-million strong boomer generation that a spinoff publication dealing with boomers seemed like a natural.”