NU Online News Service, Feb. 17, 2005, 2:34 p.m. EST

LIMRA International, Windsor, Conn., will be working with an outside consulting firm that specializes in helping companies increase sales to women.[@@]

The outside firm, Maddox Smye L.L.C., Naples, Fla., will be offering LIMRA members a training program based on “5 core competencies” and “63 specific behaviors,” LIMRA says.

Maddox Smye has worked with companies in the automotive and electronics industries as well as companies in the financial services industry.