NU Online News Service, Jan. 27, 2005, 5:10 p.m. EST
A 160-year-old life insurer is basing a series of new television and radio commercials on its history of stability.[@@]
The insurer, New York Life Insurance Company, New York, will begin rolling out the $30 million “Unchanging Values” campaign Jan. 31.
The campaign includes national television ads, regional radio ads and national print ads that incorporate New York Life’s current slogan, “The Company You Keep,” and images of the gold peak on New York Life’s headquarters building in New York.