NU Online News Service, Jan. 18, 2005, 7:59 p.m. EST
Nationwide Mutual Insurance Company will be spending $100 million over the next few months to promote the idea of planning ahead.[@@]
The Columbus, Ohio, insurer will be using a combination of television commercials, print ads, billboards, bus wraps, transit shelter posters, mall posters and airport dioramas in 31 U.S. markets.
The theme of the campaign will be that anything can happen in life, and that Nationwide is on the consumer’s side to help the consumer prepare for tomorrow, according to TM Advertising Company, the Irving, Texas, advertising agency that developed the campaign.
While the campaign runs, Nationwide hopes to be the top advertiser in every market targeted for the campaign, TM Advertising says.