NU Online News Service, Dec. 14, 2004, 4:59 p.m. EST

State insurance regulators want to promote their ability to help members of the public avoid buying fraudulent policies.[@@]

The National Association of Insurance Commissioners, Kansas City, Mo., is publicizing a campaign that urges consumers to “Stop. Call. Confirm.” before buying coverage that seems to be too good to be true.

High-pressure sales tactics, large amounts of fine print and unusually low prices all may be signs that a company is selling fake coverage, the NAIC warns in a press release about the “Stop. Call. Confirm.” campaign.

A survey that the NAIC commissioned found that only 26% of the 1,013 U.S. adults surveyed in November were aware of the recent increase in sales of fake insurance, the NAIC says.

Only 8% of the survey participants said they had contacted state insurance regulators to confirm the validity of insurance providers before making a purchase, the NAIC says.

If consumers have questions, the NAIC says they should:

- STOP before signing anything or writing a check.

- CALL their state insurance department.

- CONFIRM the company is legitimate and licensed to do business in their state.