Just as many in the industry had hoped, there will be another Life Insurance Awareness Month next year. Building on the success of this years first-ever campaign, September 2005 has been so designated.
The Life and Health Insurance Foundation for Education said it has spent the past two months since the end of September getting input from those companies and associations that participated in the campaign.
The feedback that LIFE got, apparently, is that the promotion was a rousing success.
In a release announcing the new LIAM, LIFE said the industry “has been unanimous in its desire to see this campaign conducted each September.”
David Woods, president of LIFE and CEO of the National Association of Insurance and Financial Advisors, said, “By coming together as an industry for 30 days this past September, we accomplished things that never would have happened had we not acted collectively.”
Saying that in 2005, “the bar will be set higher,” Woods added that “the time has come to put an end to the decades-long slide in life insurance sales and ownership.”
It finally sounds as if someone really means to make it happen instead of simply repeating the bleating about declining sales that has become as familiar as background noise.
I am heartened by the fact that Life Insurance Awareness Month will have a second act, so to speak, but that it wont be “Groundhog Day,” which is to say that plans are to make 2005s LIAM bigger and better.
As I wrote back on Oct. 11 after the promotion had ended, “it seems to me that the whole purpose of LIAM was to raise the publics consciousness about how important it is for them to have life insurance. Or, I should say its purpose was to start to raise the publics consciousness. So, this needs to be looked at as a long-range project, not a one-month deal.
“The simple fact is that while the promotion may have had a definite beginning and end, the underlying reason for it has to generate ongoing efforts. If it doesnt, if LIAM is looked at as something that necessitated effort for one monthand one month onlythen its purpose will have been defeated.”