Products Are Targeting Boomers Income Needs And Mindset

Products Are Targeting Boomers Income Needs And Mindset

With the baby boomers approaching retirement age, insurance companies and industry observers are focusing renewed attention on the retirement income features of annuity contracts.

The industry always has been interested and watchful of what is new and “cutting edge.” With the boomers approaching retirement, the monitors are focused on that market and what companies are designing to address boomer needs. Retirement income, long term care and medical savings account products are each getting attention.

However, because baby boomers are probably the first group with increased anticipated longevity, improved retirement income features would seem to address one of their most pressing needs: the need for lifetime income.

Business publications, including those written for the broad business audience, now are carrying articles about this, suggesting that boomers should start finding ways to make their retirement investments last.

Not all observers agree that baby boomers are pursuing or will pursue that goal. Some have noticed that, even though older boomers are approaching or entering retirement, many do not yet think of themselves as retirees. Rather, they say they merely have stopped workingbut they arent “retired.” Indeed, expectation is growing that for many boomers conserving assets to assure adequate income over life expectancy wont be a driving force for boomer financial planning until after the boomer reaches age 70.

Still, experts vary on their estimates concerning when is the ideal time to annuitize or buy income annuities. Increasingly, the older ages are being vetted as likely more preferable. Some experts favor annuitization at the older ages but actively recommend against doing so in the younger retirement years. Meanwhile, some new annuity approaches allow the customer to buy the income product now with the expectation of not taking benefits until after, say, 3 decades.

The proliferation of variable annuity products that emphasize guaranteed minimum income benefits (GMIBs) and guaranteed withdrawal benefits (GMWBs) suggest that yet another trend is afoot: products that rely on the assumption that baby boomers have an immediate concern for the possibility of outliving their assets. They also reflect an emerging recognition that inflation is not a thing of the past.

Notwithstanding the frequency with which companies are adding GMIBs, GMWBs and other income-oriented features, the path has hurdles. Not the least of them is the tentative position of staff at the Securities and Exchange Commission, to the effect that asset allocation programs entail the rendering of investment advice to the owners and require an advisory agreement between the owner and a registered investment advisor.