NU Online News Service, Nov. 15, 2004, 6:53 p.m. EST

A Chicago-based health insurer will take part Tuesday in an incandescent campaign to help babies. The insurer, Blue Cross and Blue Shield of Illinois, will be spelling out the initials of “March of Dimes” on the side of its downtown Chicago building using pink and blue light bulbs.[@@]

Illinois Blue wants to promote March of Dimes’ efforts to support the families of premature newborns, raise awareness of prematurity and pay for research on the causes of prematurity.

About 1 out of 8 American babies is born premature. Prematurity is the leading cause of newborn death, and it costs society billions of dollars each year, Illinois Blue says.