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Aetna Launches Ad Campaign

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NU Online News Service, Feb. 17, 2004, 5:29 p.m. EST – Aetna Inc., Hartford, has launched a new national print advertising campaign.[@@]

The slogan for the campaign, which began Jan. 28, is “We want you to know. Aetna.”

The slogan is supposed to convey the message that Aetna wants to inform people and that Aetna wants people to get to know it better, the company says.

The campaign was developed by a unit of Grey Worldwide, New York.