NU Online News Service, Jan. 19, 2004, 12:44 p.m. EST – Nationwide Financial Services Inc., Columbus, Ohio, is cutting its underwriting costs by going after its competitors’ term life policyholders.[@@]
The insurer’s new Permanent for Life program will give customers who have bought term life within the past 2 years from selected Nationwide competitors a chance to buy permanent coverage from Nationwide.
Customers can buy the permanent coverage without facing any current medical requirements.
The policies included in the program are the Best of America Next Generation Flexible Premium Variable Universal Life policy, the Best of America Protection Flexible Premium Variable Universal Life policy and the Protector Fixed Universal Life policy.