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April 13, 2003 at 08:00 PM
To The Editor:
It struck me while reading the March 24 issue of National Underwriter that ran through two articles and the letter from Larry Cox, CLU.
That thread is the importance of commitment (some might call it “religion”) that a successful agent might bring to his work.
In Jack Bobos excellent column, he speaks of the newer agents lack of interest in our industry organizations. Larry Cox speaks of the preoccupation in the industry with “number-crunching” instead of the mission everyone should have to “fully insure everyone who was insurable.” And, I will add keeping them insured adequately through continuing service.
The third piece of the thread is the article about the “middle market” needing life insurance guidance. How true! The confusion is rampant and those among us with knowledge, sincerity and commitment (religion?) can make a tremendous difference for these people.
