NU Online News Service, Nov. 25, 1:13 p.m. – WellChoice Inc., New York, the company formerly known as Empire Blue Cross and Blue Shield, has named Deborah Loeb Bohren vice president, communications.

Bohren will now be in charge of establishing and running the company’s investor relations department, and she will continue to run its media relations and government affairs operations.

Bohren has been working for Empire since 1996. Previously, she worked at a firm that helped large companies with public and investor relations programs.