NU Online News Service, Sept. 23, 12:06 p.m. – Blue Cross and Blue Shield of Michigan, Detroit, says it believes its efforts to promote consumer awareness and use of generic prescription drugs have helped cut Michigan prescription expenditures by tens of millions of dollars.
Nordhaus Research Inc., Southfield, Mich., surveyed Michigan consumers in July and found that 64% of the respondents said generic drugs had the same effects as brand-name drugs, up from 58% in July 2001.