NU Online News Service, June 7, 4:19 p.m. – Executives at The MONY Group Inc., New York, are learning a new skill: marketing the company’s own proprietary products to its own career agents.
MONY, like many other insurance carriers with a career distribution channel, now gives its agents access to a host of products from outside manufacturers.
“The days of calling an agent ?captive’ are over,” says Steven Orluck, MONY’s chief distribution officer. “The career channel has become more independent.”
The new “out-brokerage” arrangements have increased the pressure on many carriers’ marketing and product development teams, industry experts note.