There are a number of lessons representatives and broker/dealers
can learn from the NASDRs regulations, notices and other communications.
*Evaluate both the investment aspects of the sale as well as the products relationship to customer needs and objectives.
*Assess a wide range of suitability factors, since it appears that over 20 have been identified.
*Document the information used to reach a recommendation and how the information was used.
*Disclose the basis for the recommendation and the products features, benefits and costs to the client.