For the last several years, women have been starting new businesses at a faster rate than any other segment of the economy. Another interesting note about women is that they are the decision-makers in terms of finances both for their families and businesses.
According to a recent report, 74% of female workers say that saving for retirement is the long-term financial issue about which they are the most concerned.
These statistics alone demonstrate a need by women for retirement planning and funding products and services.
Women-owned business start-ups have been succeeding and growing, adding assets and employees. They are now candidates for employee benefit products. Experience indicates that employee benefit decision-makers within companies are overwhelmingly women.
Research shows that women currently run nearly half of all small- and medium-size companies. Clearly, professional women and women business owners are a viable and attractive market for a retirement focused business.