NU Online News Service, Feb. 14, 2:49 p.m. – The American Association of Health Plans, Washington, is launching a print advertising campaign in Los Angeles and Washington Feb. 15 in connection with the release of “John Q,” a film about the father of an underinsured child who needs a heart transplant.
The father takes an emergency room hostage until the doctors agree to perform the transplant.
The AAHP advertising campaign will try to foster a national dialogue about the need to help the uninsured, AAHP says.