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August 30, 2001 at 08:00 PM
NU Online News Service, Aug. 30, 4:45 p.m. – Mutual of Omaha, Omaha, Neb., is starting a $30 million advertising campaign, a public relations program, a major sports sponsorship, and other initiatives to breathe new life into its brand name.
The insurer, best known as the sponsor of the Wild Kingdom television series, will begin its first national television ad campaign in more than a decade Sept. 8, by running commercials with the slogan “Begin Today.”
The ads are based on true stories about the effects of Mutual of Omaha on its customers, the company says.
