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Financial Planning > UHNW Client Services > Family Office News

Study Looks At Youngest Prospects

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NU Online News Service, July 18, 3:15 p.m. – Inc., Livingston, N.J., and Inc., New York, have published “Kids and Money,” a study that discusses U.S. children’s attitudes towards money and spending.

The researchers who wrote the study based their conclusions on interviews with children, observations of children at stores and in their homes, and a review of outside survey data.

U.S. children between the ages of 4 and 12 are part of a big new “baby boom” generation. They spend $107 billion each year, but they are still ignorant about money, the researchers argue.

Fewer than 40% of children under the age of 14 understand the difference between cash, checks and credit cards, the researchers note.


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