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Benefits Services Publishes Retirement Plan Marketing Letters

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NU Online News Service, June 5, 11:10 a.m. – Benefit Services, Santa Fe, N.M., is now selling Sales Drivers, a collection of 75 retirement plan marketing letters.

The collection includes client approach letters, letters for warm prospects, referral source letters, plan database prospecting letters, cold prospect approaches, plan participant letters, and letters aimed retaining current customers.

The collection costs $65 when sent as a Microsoft Word electronic mail attachment; $85 when sent in Microsoft Word format on a floppy disk; and $105 when printed out on paper.

Benefit Services also publishes Power Prospecting, an audio tape, and The Plan Sales System, a guide by Catherine N.H. Lewis for producers who sell retirement plans.

More information is available from the Benefit Services Web site, at


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