Cetera Financial Group’s Growth Guarantee campaign this past year featured an industry-first guarantee that newly affiliated financial advisors and institutions would grow their assets under administration at least 38% faster when they participate in Cetera’s GrowthLine program.

Content appeared on Cetera’s website, across social media, in both organic and paid spots in trade publications and in internet media advertising via over-the-top placements.

GrowthLine, an offering within Cetera’s Growth360 platform, combines data, segmentation, artificial intelligence and technology, paired with marketing, planning and execution. The program, valued at more than $150,000 in services, has served more than 1,000 advisors.