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Why We Fight (And Why It Matters More Than Ever)
By
Jud Mackrill
Expert Opinion June 04, 2025 at 02:07 PM
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What You Need To Know
- When you stop fighting for what made you different, you don’t just lose your edge. You lose your identity.
- When a business stands for something, it becomes magnetic.
- The most dangerous thing a business can become is forgettable.
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