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Portfolio > Portfolio Construction

Model Portfolio Growth Stalling While SMAs Gain Favor: Report

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Model portfolios may be losing their appeal for financial advisors serving affluent clients, while separately managed accounts appear to be gaining ground, according to a recent report.

Fewer advisors expect to increase their allocations to model portfolios in the year ahead, while advisors plan to increase allocations to SMAs, according to data from a Cogent Syndicated report by Escalent, a data analytics and advisory firm.

Only 22% of advisors surveyed anticipate relying more on model portfolios in the next year, a drop of 5 percentage points from 2022, according to the report. Concerns about underperformance and fees, combined with the need for customization and more comprehensive fund options, are causing model portfolio growth to stall, Escalent found.

Meanwhile, advisors plan substantial increases in their SMA holdings over the next two years, with average allocations expected to reach 26% in 2025, up from 18% today. The trend is greater among advisors serving high-net-worth clients, who expect their average allocations to climb to 31% in 2025 from 23% in 2023.

The findings come from Cogent Syndicated’s Advisor Use of Model Portfolios and SMAs report, which tracks advisors’ use of model portfolios and SMAs, as well as perceptions of leading model portfolio providers and SMA managers. The report examines the competitive landscape for third-party model providers and asset managers and how providers can encourage broader model portfolio adoption.

“The extent to which advisors employ model portfolios and SMAs has the potential to significantly impact how asset managers operate within the wealth management industry,” said Meredith Lloyd Rice, vice president at Escalent. “Despite expectations that advisor reliance on model portfolios would grow, we’re seeing a leveling off in adoption. Advisors are reevaluating whether model portfolios offer the performance and sophistication their more-affluent clients demand.”

While only 29% of advisors using model portfolios reported increasing their use over the past year, those who did said they appreciated having more time to focus on engaging with clients and building relationships.

Escalent suggested that model portfolio providers seeking to attract more advisors serving high-net-worth clients should emphasize their products’ value for money, quality and breadth of investment options, including access to alternative investments. Providers also should highlight and consider expanding opportunities for customization through outcome-oriented solutions.

In addition, providers can promote their support services, including portfolio construction and education on integrating third-party model portfolios into existing platforms, Escalent said.

“For advisors serving high-net-worth clients, customization and tax management is key, and this is one of the factors fueling the growth of SMAs and direct indexing,” Lloyd Rice said. “Providers who position themselves as industry leaders in delivering tailored, personalized solutions are most likely to find success in meeting the evolving needs of affluent investors and their advisors.”

Cogent Syndicated conducted an online survey with 403 registered financial advisors from October to November. Respondents had to have an active book of business of at least $5 million and offer investment advice or planning services to individual investors on a fee or transactional basis.

 Photo: Adobe Stock


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