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Life Health > Life Insurance

Colorado Regulators Approve Life Insurance AI Rules

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What You Need to Know

  • Colorado has been quick to implement insurance analytical tech rules.
  • The new regulation will apply to pre-AI tech and future tech as well as to AI.
  • Insurers will have to verify that their tech vendors avoid discrimination.

The Colorado Division of Insurance has approved a closely watched regulation that could affect how life insurers use outside vendors’ artificial intelligence systems, and any other outside sources of data or analytical technology, in life insurance underwriting.

The new regulation prohibits life insurers from using data and tech from outside sources in a way that could lead to unfair discrimination with respect to race.

The regulation is set to take effect Nov. 14. It will apply to all life insurers authorized to do business in Colorado.

The regulation implements a law created by SB 169, a bill that Colorado Gov. Jared Polis signed in July 2021.

What It Means

Colorado appears to be the first state to implement a law that addresses the use of analytical tech from outside vendors in life insurance underwriting.

The drafters of the bill that created the law used broad language to describe the kinds of technology subject to the requirements.

Because the drafters used terms such as “algorithm” and “predictive models,” rather than artificial intelligence or machine learning, the rules in Colorado and in states that follow Colorado’s lead could affect use of both new types of artificial intelligence systems and any new decision support technologies that appear in the future, not just the kinds of AI systems and other automated decision support systems in use today.

Because the regulation refers to the “internet of things,” or efforts to collect data through networks of physical objects, it could also apply to robots and androids.

Artificial Intelligence

An AI system is a software system designed to acquire information and identify patterns on its own, not simply to store and apply data and rules provided by the programmers.

Critics, including Birny Birnbaum of the Center for Economic Justice, have long argued that the process for developing and training AIs can lead to unfair conclusions based on biased training data, the software developers’ biases or other factors.

Now that companies like Google and Microsoft have started making AI systems that can generate text available to consumers for free, users can see the AI systems “hallucinating,” or responding with clearly incorrect answers in response to unclear prompts or lack of access to the kinds of information the systems need to answer users’ questions.

The Regulation

The regulators say their regulation applies to any “external consumer data and information source,” or ECDIS.

ECDIS means “a data or an information source that is used by a life insurer to supplement or supplant traditional underwriting factors or other insurance practices or to establish lifestyle indicators that are used in insurance practices.”

The term includes “credit scores, social media habits, locations, purchasing habits, home ownership, educational attainment, licensures, civil judgments, court records, occupation that does not have a direct relationship to mortality, morbidity or longevity risk, consumer-generated internet of things data, and any insurance risk scores derived by the insurer or third-party from the above listed or similar data and/or information source,” according to the regulation text.

Insurers are supposed to make sure that the vendors supplying any ECDIS, including AI tech, are in compliance with Colorado antidiscrimination regulations.

An insurer will have to come up with a systematic approach to assessing and managing ECDIS discrimination risk and determining whether external vendors are complying with the regulations.

Reactions

Scott Kosnoff and other AI and insurance regulatory specialists at Faegre Drinker suggested that complying with the new analytical tech regulation will “entail a significant compliance lift for many insurers,” but that the current version may be easier than complying with an initial draft released in February would have been.

Paige Waters and Stephanie O’Neill Macro noted in a summary of the new regulation that the documents life insurers send to the Colorado insurance division to comply with the new regulation will be considered confidential.

Credit: peshkov/Adobe Stock


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