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By 
September 19, 2023 at 01:35 PM
Goldman Sachs analysts have spotted shadows of new types of annuities, or annuity-like products, spawning.
The firm gives a glimpse of the children of today’s annuities in a summary of results from a survey of 138 annuity market players at 30 insurers.
About 32% of the players said their companies are developing a “next generation income solution,” and 31% ranked these solutions as an investment strategy they planned to prioritize.
The analysts did not say what the next generation of income solutions or investment strategies might look like, but they noted insurers’ hunger for “products that offer investors exposure to potential market upside coupled with downside protection.”
What It Means
Some of the most innovative annuities coming out in the next year may look a lot different. Some may not even be called annuities.
The Survey
Goldman Sachs has been conducting annuity player surveys for three years, to support efforts to sell asset management and other services to insurers.
Today, the participants’ main focus is on building out menus of non-variable indexed annuities, or products based on a design that’s 28 years old, and registered index-linked annuities. The RILA, or variable indexed annuity, is 13 years old.
About 44% of the survey participants predicted that the continued rise of the RILA would be the most significant trend in the next year.
