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Life Health > Annuities

Reverse Mortgage Programs Could Boost Annuity Sales: Researchers

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Bundling income annuities with reverse mortgages could increase consumer use of annuities, according to two economists.

The researchers, Pierre-Carl Michaud and Pascal St. Amour, make that suggestion in a new working paper about why consumers skimp on buying retirement planning products that look great to economists.

The researchers found that offering access to annuities through a reverse mortgage-based program pushed up the estimated takeup rate for annuities to 33%, from 10%.

What It Means

Scientific research supports the idea that offering retirement-related products alongside other retirement-related products changes how consumers see the products.

The Research

Michaud is an economist at HEC Montréal, a business school in Quebec, and St. Amour is an economist at the University of Lausanne, in Switzerland.

A working paper is a research paper that has not yet gone through a full peer review process.

Michaud and St. Amour used Asking Canadians, an online survey program, to look at how Canadian consumers ages 60 through 70 see long-term care insurance, annuities and reverse mortgages. They received 3,057 completed questionnaires.

The Results

The researchers found that consumers seem to be much less interested in retirement risk than typical economists would expect, and that this partly explains why actual retirement product sales are lower than economists might expect.

Information gaps and a bias toward sticking with the status quo cuts retirement product sales even more, the researchers contend.

The researchers examined the possible effects of combination products on product takeup rates by asking the survey participants about their interest in several different proposed products.

The annuity-reverse mortgage hybrid program was the only one that had much effect on survey participants’ level of interest.

The program would have encouraged consumers to use the home equity cash freed up by reverse mortgages to pay for annuities, to fill in retirement income gaps.

“Our results indicate that demand is responsive to packaging,” the researchers conclude.

(Image: Andrii Yalanskyi/Adobe Stock)


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