Younger Women Glued to Financial News: Survey
Most Gen Z and millennial women in an investor survey said they consumed investing information for more than an hour a day.
In anticipation of Women’s History Month, which begins March 1, M1 Finance has released findings specific to women from a survey of 2,000 retail investors with at least $10,000 in investable assets, fielded in November.
The findings show younger women are educating themselves on finances and planning to invest at higher rates than their older counterparts.
Sixty-three percent of Generation Z and 59% of millennial women reported that they consume financial news and investing information for more than one hour per day, compared with only 35% of Gen X and 19% of baby boomer women.
Younger women are also much likelier than older ones to take an investment action as a result of traditional news media and social media.
Ninety-one percent of Gen Z and 80% of millennial women said they plan to invest in alternative investments over the next 12 months, compared with 53% of Gen X and 26% of boomer women.
Millennial women in the survey were especially keen on cryptocurrency, with 47% looking to invest in the coming year, versus 31% of Gen Z, 28% of Gen X and 8% of boomer women.
These were the top reasons younger women in the survey gave for investing:
- Travel: Gen Z, 53.7%; millennials, 47.9%.
- Support family with expenses: Gen Z, 34.3%; millennials, 41.9%.
- Live more luxuriously: Gen Z, 35.8%; millennials, 29.5%.
- Buy a first home: Gen Z, 32.8%; millennials, 21.9%.
- Pay off debt: Gen Z, 29.9%; millennials, 28.9%.
Asked whether they expect to achieve financial freedom in their lifetime (meaning having enough savings), 76% of Gen Z and 74% of millennial women at least somewhat agreed that they will, compared with 68% of Gen X and 52% of boomer women.
As to who regularly assists them with their investment decisions, more than half of millennial, Gen X and boomer women but only 37% of Gen Z women cited a financial advisor.
Thirteen percent of Gen Z women said they make their own investment decisions, as do 8% of millennials, 12% of Gen Xers and 18% of boomers.