What You Need to Know
- Sixty-three percent of Gen Z and 59% of millennial women say they consume financial investing information for more than one hour daily.
- Younger women are more likely to take investment action as a result of traditional news media and social media.
- Millennial women were especially keen on cryptocurrency, with 47% looking to invest in the coming year.
In anticipation of Women’s History Month, which begins March 1, M1 Finance has released findings specific to women from a survey of 2,000 retail investors with at least $10,000 in investable assets, fielded in November.
The findings show younger women are educating themselves on finances and planning to invest at higher rates than their older counterparts.
Sixty-three percent of Generation Z and 59% of millennial women reported that they consume financial news and investing information for more than one hour per day, compared with only 35% of Gen X and 19% of baby boomer women.
Younger women are also much likelier than older ones to take an investment action as a result of traditional news media and social media.
Ninety-one percent of Gen Z and 80% of millennial women said they plan to invest in alternative investments over the next 12 months, compared with 53% of Gen X and 26% of boomer women.