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Integrity Marketing Is Still Shopping: Deals

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What You Need to Know

  • Integrity Marketing added an IMO, an FMO and a call center.
  • HealthEquity acquired a block of HSA business for about $400 per relationship.
  • Ameritas is working with a firm that will help agency owners with succession planning.

Integrity Marketing Group LLC has announced three new deals.

The Dallas-based insurance distributor has acquired:

  • The Cornerstone Group, which is a Wake Forest, North Carolina-based independent marketing organization that expects to produce about $35 million in annual paid premiums this year.
  • Unified Health, a Sunrise, Florida-based Medicare plan call center company, which helps about 60,000 Americans sign up for Medicare every year.
  • Anthony Insurance Agency, a field marketing organization based in Boca Raton, Florida.

Integrity Marketing is on track to have relationships with 370,000 independent agents. Some of those agents are on track to make about $8 billion in new sales.

In other deal news:

Zing Health, a Chicago-based Medicare Advantage plan issuer, has agreed to acquire Lasso Healthcare.

Lasso is a Harrisburg, Pennsylvania-based company that offers medical savings accounts designed for Medicare enrollees.

HealthEquity Inc. of Draper, Utah, has agreed to acquire custodianship of a block of 149,000 health savings account relationships, with about $477 million in HSA assets, from Fifth Third Bank N.A. The estimated deal price is $60.8 million, or about $400 per HSA relationship.


Venerable Holdings has closed on a deal to reinsure a block of older variable annuities for Equitable Holdings Inc. The annuities were written from 2006 through 2008 and are backed by about $12 billion in general account assets. The contracts also are associated with $14 billion in annuity holders’ separate account value.

Reinsurance Group of America Inc. has agreed to reinsure a large block of business for The Dai-ichi Life Insurance Company Ltd. of Tokyo through a coinsurance arrangement. The block has the equivalent of about $1.8 billion in statutory reserves.

Collective Health, a a San Francisco-based health plan administrator, has raised $280 million from a group of investors that was led by Health Care Service Corp., the parent of the Blue Cross and Blue Shield plans in Illinois and Texas.

Victory Park Capital Specialty Lending Investments PLC has received a $200 million credit facility from Massachusetts Mutual Life Insurance Company.

Victory Park Capital is a Chicago-based company that invests in troubled companies.

Flume Health Inc. — a New York-based benefit plan administrator — has raised $6 million in capital from an investor group that includes Crosslink Capital and Route 66 Ventures.


Ameritas Investment Company LLC — a broker-dealer and RIA affiliated with Ameritas Mutual Holding Company of Lincoln, Nebraska — has agreed to work with Succession Resource Group Inc. of Portland, Oregon, to help financial professionals acquire other financial firms and develop succession plans.

(Image: Blue Planet Studio/


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