John Hancock is building an incentive for getting vaccinated against COVID-19 into its John Hancock Vitality Program.
The Boston-based Manulife Financial Corp. division says it will award 400 Vitality points to any program member who submits proof of vaccination.
The move means that a John Hancock Vitality program participant may get as many points for getting vaccinated against COVID-19 as for getting an annual flu shot.
Sample Vitality points guides posted by agents and brokers a few years ago, when John Hancock started using the program, show that, in 2020, the program required 3,500 points for a member who wanted to reach silver status, 7,000 points for gold, and 10,000 points for platinum.
Going through an annual health review earned a member 500 points, and holding blood glucose to less than 100 milligrams per deciliter of blood earned 1,000 points.
A member with a high death benefit who reaches gold status may be able to qualify for perks such as 50% discounts on hotel stays.
John Hancock says it will support global COVID-19 vaccine acceptance by sending Vitality program members messages about the importance of the vaccine in promoting health.
In related news, Krispy Kreme Doughnut Corp. says it will be providing its own COVID-19 vaccination incentive program.
Krispy Kreme says participating stores will provide a glazed doughnut per day, for the rest of the year, for any customer who can supply a COVID-19 vaccination record card.
Customers can qualify for the doughnut incentive program by showing that they have had at least one of the two shots of a Moderna or Pfizer vaccine, or one shot of the Johnson & Johnson vaccine.
A customer who wants to get a free doughnut must go in to a Krispy Kreme store to get the discount in person.
Krispy Kreme has not indicated whether the doughnuts provided can come from the “hot now” category.
(Image: lakshmiprasada S/Shutterstock)