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Cetera Adds Riskalyze Solutions Companywide

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Cetera signed an enterprise agreement with Riskalyze that will provide standardized risk management across Cetera’s network of firms, the companies said Tuesday.

As part of the agreement, Cetera is now making Riskalyze’s risk alignment and portfolio analytics solutions available to its entire network as a benefit of affiliation and at no additional cost to its advisors and other financial professionals via Cetera’s AdviceWorks digital platform, the firms said.

The Riskalyze toolset will “enable financial professionals to set expectations with clients and document their fiduciary care, while adding a layer of business value protection for their practice,” the companies said.

Although there were some individual Cetera advisors who used Riskalyze prior to the deal, the fintech firm’s solutions were not available companywide at Cetera until now, according to Aaron Klein, Riskalyze CEO.

The deal was announced to all Cetera advisors internally Thursday through a joint webinar and received a very enthusiastic reception, Klein noted.

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Cetera financial professionals will have the option to upgrade to Riskalyze’s premium products at a discounted, network-exclusive rate, the companies said, noting they’re “aligned in their belief that risk management for investors, and business risk for financial professionals, represent two of the profession’s greatest challenges year after year.” The new strategic alliance will address both, they said.

“When examining the landscape of risk tools, it was important to be able to capture a holistic view of risk, drive enterprise value for our community and align with a leader in our industry willing to build upon a solution within Cetera’s technology ecosystem,” according to Adam Antoniades, Cetera CEO.

“We’re aiming to set the standard and progress our offering alongside Riskalyze and envision facilitating better outcomes for investors, Cetera and our profession,” he said. “Riskalyze harnesses the benefits of risk management at the investor level in a unique way that’s constructive to the sales process, and through the entire client life-cycle.”

“After a thorough vetting and due diligence process,” Cetera selected Riskalyze for its ability to centralize and standardize client risk measurement throughout the Cetera ecosystem, the companies said.